The Mini Agentic Marketing Workshop

Marketing Cloud Next (MCN) is changing the way marketers connect with their customers, but let's be honest, figuring out where to start can feel like a lot. This session is designed to make that easier. We'll break things down in a simple, practical way so you can get up and running with MCN without the guesswork.We'll kick things off by looking at the Marketing Suites -> what's included and how to pick the right fit for your business. Then we'll dig into how MCN is built, what it can do, and how it works alongside the Salesforce Marketing Cloud products you already know. W'll also walk through real business use cases to show how teams are actually using MCN to bring their customer data together, build personalized journeys, and get real results.Whether you're just exploring MCN or gearing up for implementation, you'll leave this session with a solid understanding of the platform and the confidence to take the next step. This one's for marketing professionals, admins, consultants, and architects who want to stay ahead of the curve.