How ISVs Can Build, Package, and Sell on AppExchange in the Agentforce Era

What this session will cover What buyers expect now: not just features, but help that feels “built-in” to the workflow. How to package your product clearly: guided steps, smart suggestions, and agent-driven actions (without jargon). Simple pricing thinking for AI-enabled apps: what to charge for and how to show value early. How to build trust on AppExchange beyond reviews: onboarding, in-app guidance, and outcomes you can prove