Design Salesforce Solutions That Actually Work for SMBs

Many SMBs adopt Salesforce with high expectations, yet struggle when solutions become too complex, too expensive, or difficult to use. In most cases, the challenge isn't Salesforce itself, but how it is designed and introduced. In this session, I'll share real stories from working closely with small and growing businesses where simple decisions made a big difference. We'll talk about what worked, what didn't, and how starting small helped teams build confidence, improve adoption, and scale Salesforce at the right pace. Through real examples, we'll explore practical choices around automation, data structure, and user experience that often determine long-term success.This session is for Salesforce professionals who want to build solutions that are realistic, scalable, and trusted by the business. Attendees will leave with practical insights they can immediately apply to SMB projects and everyday Salesforce decisions.